Case · online store · Meta and Pinterest
From 3 orders in the first week to 172 orders in December.
For Stan Editions I ran the ads on Meta and Pinterest, with the online store as the yardstick and a short message every week with the figures and clear action points.
orders in December
orders over 5 months
revenue over 5 months
The starting point
When we started at the end of August 2025, orders were trickling in. What stays with me most from those first weeks is how exciting they felt.
On top of that, the figures in Meta and in the store didn't always tell the same story. That's why the store was our yardstick from the very start.
The approach
- A build-up on Meta from awareness through consideration to purchase, supported by Pinterest.
- Every week the store's figures next to those from Meta and Pinterest, in 1 overview.
- In Meta and Pinterest every day and optimising every week: shifting budget to what sold in the shop and scaling up in good time for the festive season.
- A short message every week with the figures and clear action points.
More orders week after week, peaking in December.
What a new customer cost also moved in the right direction. So the growth didn't just come from more budget.
Weekly difference compared with the average of the first 4 weeks of working together (0%).
Curious what this could mean for your online store?
In a first call we look at where you are now and what a logical next step would be. Brutal honesty is welcome as always, both ways 🙂