For online stores in health and wellbeing

More orders for your online store, based on numbers that add up

Your store has just gone live or has been selling for a while. Either way, you want every euro you spend on ads to pay off. I start by looking at what actually comes in and steer on that.

Book an intro call Work out what 1 extra order brings in
Anna laughing while working on her laptop

+1,391%

orders in December at Stan Editions, compared with the first month

+135%

orders per week at Equazen since the ads started

€450,000+

in ad spend managed

Things I hear almost every week

Over 6 years and hundreds of online stores, the same things kept coming up.

Work out right away what this means for your shop →
“Our ROAS is 3 and yet there's hardly anything left over.”

Your best campaign often sells the very product with the smallest margin. Work out per product what's left after all costs and your list usually looks quite different.

“Black Friday was our best week ever.”

And the 2 weeks after? A discount sometimes mostly pulls forward purchases that would have happened anyway.

“We have to find new customers all over again every month.”

With a product that runs out, growth often lies in the second order. That gets left behind because all the attention goes to the ads.

“Lots of visitors on the product page, hardly any orders.”

Often they only drop off at checkout, at shipping costs they hadn't seen anywhere before. That's usually quicker to fix than throwing extra budget at it.

“The agency sends a report every month, but what does it mean?”

A report full of clicks and reach says little about your business. I start from your revenue and your margin and tell you in a few sentences what it means.

Numbers that still make me happy

Stan Editionsonline store

From 17 to 172 orders a month in 3 months

17sep29oct47nov172dec Read the case →
Equazenonline store

From 10 to 42 orders a month in 3 months

10jul18aug31sep42oct Read the case →

1 extra order a day seems like nothing, until you do the maths

Move the sliders to your own numbers. This example leaves out ad costs; in the growth scan we work it out with your real numbers.

€extra revenue per month
€extra revenue per year
€extra gross margin per year
Work it out with your real numbersWe do that together in the growth scan.

From intro call to a rhythm that keeps going

From a first conversation to growth you can see in your own numbers. Steps 4 to 6 keep running for as long as we work together.

  1. 1
    45 minutes · free Intro call We look at where you stand and whether I can really help you.
  2. 2
    2 weeks · from €1,250 Growth scan For 2 weeks I dive into your numbers and your ads, then we go through the plan together. You can see exactly what you get in the services above.
  3. 3
    week 3 You choose how we continue Growth Partner, Growth Coach or Growth Lab. The growth scan shows you what suits you best.
  4. Ongoing, for as long as we work together
    1. 4
      every week Analyse Every week I put your business results and your marketing results side by side, so we can see what's really coming in and where it's leaking.revenue and marginorders and new customerscost per customerresults per ad and channel
    2. 5
      based on that analysis Adjust That's what I adjust for. For new creatives I come up with angles, hooks and scripts based on what your customers say and I direct your creators or your team.new creatives and hooksbudgetaudiencesproduct page and checkoutemail flows
    3. 6
      as soon as something works Scale If something works, more budget goes to it step by step and we look for new places to grow. I scale with the brakes on, so your cost per customer doesn't spiral.new formatsnew channels like Google, Pinterest or TikToknew audiencesnew markets
    And back to step 4: analyse, adjust, scale
See everything I look at

In the growth scan and then every week again, as Growth Partner or Growth Coach.

Your numbersmargin per product, the minimum ROAS you need, Shopify next to Meta and Google, customer value over time, impact of discounts and promotions
Tracking and measurementPixel and Conversions API, GA4 and Google tracking, clicks versus sessions, what Meta does and doesn't count, what ads really add
Audiencesaudience overlap, lookalikes of your best customers, Advantage+ and broad audiences, placements, exclusions
Creatives and copyangles that are still missing, fatigued ads, why an ad wins or loses, ad copy, claims you're allowed to make
Online store and landing pageads and pages that match, product page, checkout and shipping costs, search in your shop, reviews and customer doubts
Google and Shoppingproduct feed and titles, Performance Max, search terms, bidding strategy, competition in the auction
Keeping customersrepeat purchases and email flows, subscriptions and cancellations, return reasons, questions to your customer service
Plan and rhythmbudget per channel, launches and promotions, when we stop a test, when we scale up, weekly and growth report
Anna working on a sofa with her laptop

Hi, I'm Anna

I've been working with ads for 6 years and I'm trained as a holistic health coach, so I know your customer from behind the numbers as well as from the till.

And yes, a properly filled-in cost price per product genuinely makes me happy.

More about me →

Choose how much you hand over

Some business owners want to hand it over completely, others want to learn it themselves and most sit somewhere in between. That's why there are 3 ways to work together and you always start with a growth scan.

You always start here Growth scan from €1,2502 weeks · deducted from your first month as Growth Partner Request a growth scan
What you get
  • ✓An analysis of your ads and your tracking
  • ✓Your numbers per product: what each product leaves you and the minimum ROAS you need.
  • ✓A 3-month plan
  • ✓A 60-minute walkthrough
Then you choose how we continue
Growth PartnerI do it for you
Growth CoachI coach your team
Growth LabComing soonI teach you
Who it's forBrands that are just starting out or want to grow
Who it's forTeams that do the work themselves and want an extra pair of eyes
Who it's forTeams that want to learn to run their own ads
Who does the workMe
Who does the workYou or your team
Who does the workYou or your team, after the training
What you get
  • ✓I manage your ads and check in on them daily
  • ✓New angles, hooks and scripts for your ads
  • ✓A weekly analysis of your numbers with action points
  • ✓Sitting down together every 2 weeks
What you get
  • ✓A kick-off session with goals, priorities and a plan
  • ✓60 minutes of sparring every 2 weeks
  • ✓A quick check-in by message in between
What you get
  • ✓2 half days with real assignments
  • ✓30 days of follow-up
Pricefrom €2,500 per monthMinimum 3 months
Pricefrom €1,250 per monthMinimum 3 months
PricePrice to followTailored training
Book an intro call
Book an intro call
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What people usually ask me

If your question isn't here, you can always reach me on WhatsApp.

Send me a WhatsApp
What does working together cost?

The growth scan starts from €1,250, depending on the number of channels. If you then continue with Growth Partner, we deduct the growth scan from your first month.

How long before I see results?

You usually have a clear picture of what works within 4 to 8 weeks. That's why we work together for at least 3 months, with a review after month 1 and month 3.

Do you only work with Shopify?

Shopify is my starting point and it's where I know all the numbers best. If you use WooCommerce or Lightspeed, just ask and we'll see together whether it's a fit.

My budget is still small. Can I start anyway?

Yes. With a small budget you learn more slowly, so it's best to start with a growth scan or Growth Coach. Together we decide where your budget brings in the most.

What's changing for online stores

All news →

I'm curious about your numbers

A first 45-minute call is all about your online store: where you are now and what you'd like to see grow.

Book an intro call Send me a WhatsApp

or email anna@cluytens.com