For coaches, therapists, trainers and founders

More conversations with people who actually become clients

Meta shows 40 leads and you remember 3 who actually became clients. I look at what happens after the lead and adjust your ads, your first step and your follow-up to match.

Book an intro call Work out what a lead can cost

6+ years

running ads for business owners

hundreds

of business owners I've worked with

€450,000+

in ad spend managed

Things I hear almost every week

I've worked with hundreds of business owners and things often get stuck in the same places.

Work out right away what a lead can cost you →
“40 leads this month and 3 new clients.”

The cheapest leads often book the fewest calls. That's why I first look at who becomes a client and only then at what a lead costs.

“Half of them don't turn up for the free call.”

Often they hear nothing more from you between booking and the call. 2 reminders and an easy way to reschedule already make a big difference.

“My calendar is full of intro calls, but hardly anyone signs up.”

A free call also attracts people who just fancy a chat. A short masterclass or a paid intake beforehand means your time goes to people who really want to start.

“Meta rejects my ad and I don't understand why.”

If you write “Are you struggling with stress?”, your ad suggests the reader has a problem and Meta doesn't allow that. Few coaches know this and it costs them weeks.

“We post on LinkedIn every week, but no enquiries come in.”

Those posts often have no next step underneath. Showing your best posts as ads to the right decision-makers, with 1 clear ask, often does more than yet another post.

“I don't know how much a new customer can cost me.”

You work that out backwards from what a client brings you. You can try it yourself right below.

A €20 lead is either expensive or a real bargain

That depends on what a client brings you and how many leads become clients. Example: you spend at most 30% of a first purchase on finding a client.

€max cost per new client
€max cost per lead
Work it out with your real numbersWe do that together in the growth scan.

From intro call to a rhythm that keeps going

From a first conversation to growth you can see in your own numbers. Steps 4 to 6 keep running for as long as we work together.

  1. 1
    45 minutes · free Intro call We look at where you stand and whether I can really help you.
  2. 2
    2 weeks · from €950 Growth scan For 2 weeks I dive into your numbers and your ads, then we go through the plan together. You can see exactly what you get in the services above.
  3. 3
    week 3 You choose how we continue Growth Partner, Growth Coach or Growth Lab. The growth scan shows you what suits you best.
  4. Ongoing, for as long as we work together
    1. 4
      every week Analyse Every week I put your business results and your marketing results side by side, so we can see which leads become clients and where people drop off.calls and new clientscost per lead and per callshow-up rate for callsresults per ad and channel
    2. 5
      based on that analysis Adjust That's what I adjust for. For new creatives I come up with angles, hooks and scripts based on what your customers say and I direct your creators or your team.new creatives and hooksbudgetaudienceslanding page and formfollow-up and reminders
    3. 6
      as soon as something works Scale When something works, more budget goes to it step by step and we look for new places to grow, so your calendar fills up with people who are a real fit for you.new formatsnew channels like LinkedIn or Googlenew audiencesa new offer
    And back to step 4: analyse, adjust, scale
See everything I look at

In the growth scan and then every week again, as Growth Partner or Growth Coach.

Your numberswhat a client brings you, what a lead can cost, cost per call, leads that become clients later, weekly report of your leads
Tracking and measurementPixel and Conversions API, your CRM or booking tool connected, which leads became clients, fed back to Meta, what Meta does and doesn't count
Audienceslookalikes of your clients, audience overlap, LinkedIn by job title and industry, placements, exclusions
Creatives and copyangles and hooks, video scripts, ad copy, rules for health and coaching, fatigued ads
Landing page and formads and pages that match, the right questions in your form, your offer and your first step, proof and reviews
Follow-uphow fast you follow up on leads, reminders against no-shows, messages and emails after the lead, from call to client
ChannelsMeta lead forms, LinkedIn Ads, Google, budget per channel
Plan and rhythmwhen we stop a test, when we scale up, weekly and growth report, review after month 1 and 3
Anna laughing while on the phone

Hi, I'm Anna

I've been working with ads for 6 years and I'm a trained coach myself, so I know how little you sometimes feel like being visible every day.

And yes, after every intro call I want to know how many people became clients.

More about me →

Choose how much you hand over

Some business owners want to hand it over completely, others want to learn it themselves and most sit somewhere in between. That's why there are 3 ways to work together and you always start with a growth scan.

You always start here Growth scan from €9502 weeks · deducted from your first month as Growth Partner Request a growth scan
What you get
  • ✓An analysis of your ads and your tracking
  • ✓Your numbers per lead: what a lead and a client can cost you and where your funnel leaks.
  • ✓A 3-month plan
  • ✓A 60-minute walkthrough
Then you choose how we continue
Growth PartnerI do it for you
Growth CoachI coach your team
Growth LabComing soonI teach you
Who it's forPractices and businesses that are just starting out or want to grow
Who it's forTeams that do the work themselves and want an extra pair of eyes
Who it's forTeams that want to learn to run their own ads
Who does the workMe
Who does the workYou or your team
Who does the workYou or your team, after the training
What you get
  • ✓I manage your ads and check in on them daily
  • ✓New angles, hooks and scripts for your ads
  • ✓A weekly analysis of your numbers with action points
  • ✓Sitting down together every 2 weeks
What you get
  • ✓A kick-off session with goals, priorities and a plan
  • ✓60 minutes of sparring every 2 weeks
  • ✓A quick check-in by message in between
What you get
  • ✓2 half days with real assignments
  • ✓30 days of follow-up
Pricefrom €1,950 per monthMinimum 3 months
Pricefrom €1,250 per monthMinimum 3 months
PricePrice to followTailored training
Book an intro call
Book an intro call
Join the waiting list

What people usually ask me

If your question isn't here, you can always reach me on WhatsApp.

Send me a WhatsApp
I'm a therapist. Am I allowed to advertise?

Yes, within the rules of your profession and those of Meta. An ad may not, for example, attribute a condition to the reader or promise a result. I check every line of copy for that and where your professional body has its own rules, we follow them.

I don't have a CRM. Can you still see which leads become clients?

Yes, a simple spreadsheet or your booking tool is enough to start. In the growth scan we look at what you already track and the minimum that needs adding.

My budget is small. Can I still start?

With a small budget you learn more slowly, so it's best to start with a growth scan or Growth Coach. Together we decide where your budget brings in the most.

How much of my time does it take?

As Growth Partner, very little: you give me access, approve what's needed and we sit down together every 2 weeks. As Growth Coach you do the work yourself, with a 60-minute session every 2 weeks.

What's changing for coaches and practices

All news →
  • Meta · 22 July 2026Meta rewrites the rules for health and wellbeing ads

I'm curious where your clients drop off

A first 45-minute call is all about your practice or business: where you are now and what you'd like to see grow.

Book an intro call Send me a WhatsApp

or email anna@cluytens.com