For online stores and practices

Ads that show up in your sales and your calendar

I set up your ads on Meta, Google, LinkedIn, Pinterest and TikTok and adjust them based on what actually comes in.

Choose what suits you See the cases
Anna standing at a table with her laptop

6+ years

running ads for business owners

hundreds

of business owners I've worked with

€450,000+

in ad spend managed

“Our ROAS is 3 and yet there's hardly anything left over.”“40 leads this month and 3 new clients.”“Black Friday was our best week ever.”“Half of them don't turn up for the free call.”“The agency sends a report every month, but what does it mean?”“I don't know how much a new customer can cost me.”“Our ROAS is 3 and yet there's hardly anything left over.”“40 leads this month and 3 new clients.”“Black Friday was our best week ever.”“Half of them don't turn up for the free call.”“The agency sends a report every month, but what does it mean?”“I don't know how much a new customer can cost me.”
I sell a product For online stores in health and wellbeing. From margin per product to customers who order a second time.
  • Margin per product as the starting point
  • The channels that suit your shop, steered by what's actually left over
  • Customers who order a second time count too
  • Every week you see where your money is going
How I work with online stores
I sell my expertise For coaches, therapists, trainers and founders. More calls with people who actually become clients.
  • We work back from what a client is worth to you
  • The channels that suit your clients, with a form or booking page
  • Follow-up right up to the call, because that's often where the leak is
  • Every week you see how many calls are coming in
How I work with experts
Calculator for online storesWork out what 1 extra order a day brings you→ Calculator for expertsWork out what a new lead or client can cost→

Numbers that still make me happy

See the cases →
Stan Editionsonline store

From 17 to 172 orders a month in 3 months

17sep29oct47nov172dec Read the case →
Equazenonline store

From 10 to 42 orders a month in 3 months

10jul18aug31sep42oct Read the case →

And yes, I'm the person who asks at a party what your margin is.

Anna laughing while working on her laptop

Choose how much you hand over

Some business owners want to hand it over completely, others want to learn it themselves and most are somewhere in between. That's why there are 3 ways to work together.

You always start with a growth scan: For 2 weeks I dive into your numbers, your ads and your tracking. You get a 3-month plan and afterwards you know what suits you best.Request a growth scan
Growth Partner I do it for you I manage your ads and optimise them based on your business and marketing numbers.
Growth Coach I coach your team Your team does the work itself and every 2 weeks I look over their shoulder and help decide what comes first.
Growth Lab I teach you A tailored training programme, so your team learns to run ads itself. Starting soon.
Prices and details for online stores →Prices and details for experts →

From intro call to a rhythm that keeps going

From a first conversation to growth you can see in your own numbers. Steps 4 to 6 keep running for as long as we work together.

  1. 1
    45 minutes · free Intro call We look at where you stand and whether I can really help you.
  2. 2
    2 weeks · from €950 Growth scan For 2 weeks I dive into your numbers, your ads and your tracking. You get a 3-month plan and we go through everything together in a 60-minute meeting.
  3. 3
    week 3 You choose how we continue Growth Partner, Growth Coach or Growth Lab. The growth scan shows you what suits you best.
  4. Ongoing, for as long as we work together
    1. 4
      every week Analyse Every week I put your business results and your marketing results side by side, so we can see what's actually coming in to your shop or your calendar.revenue and marginorders or callscost per customerresults per ad and channel
    2. 5
      based on that analysis Adjust That's what I adjust for. For new creatives I come up with angles, hooks and scripts based on what your customers say and I direct your creators or your team.new creatives and hooksbudgetaudienceslanding pagefollow-up
    3. 6
      as soon as something works Scale If something works, more budget goes to it step by step and we look for new places to grow. I scale with the brakes on, so your cost per customer doesn't spiral.new formatsnew channelsnew audiencesnew markets
    And back to step 4: analyse, adjust, scale
See everything I look at

In the growth scan and then every week again, as Growth Partner or Growth Coach.

Your numbersmargin or customer value, what a customer can cost, your shop or calendar next to Meta and Google, the effect of discounts and promotions
Tracking and measurementPixel and Conversions API, GA4 and Google tracking, what Meta does and doesn't count, what ads really add
Audienceslookalikes of your best customers, overlap between audiences, LinkedIn by job title and sector, placements and exclusions
Creatives and copyangles that are still missing, tired ads, why an ad wins or loses, claims that are allowed
Landing page and online storead and page that match up, product page and checkout, form and first step, reviews and customer doubts
Google and Shoppingproduct feed and titles, Performance Max, search terms, bidding strategy
Keeping customers and following uprepeat purchases and email flows, lead follow-up, reminders to prevent no-shows, reasons for returns
Plan and rhythmbudget per channel, when we stop a test, when we scale, weekly and growth report
Anna working on a sofa with her laptop Anna on a video call with a client Anna laughing while on the phone

Hi, I'm Anna

I have degrees in communication, digital marketing and graphic design. Most of the actual craft I learned alongside them. At 20, while I was still studying, Würst, Jeroen Meus's restaurant, put something other than a haute dog in my hands: their digital marketing.

Then came internships and my first jobs at agencies. At a social media agency I created content for around 20 clients every month. At an advertising agency I started as the first employee and grew into team lead. That's where I saw up close what works and what doesn't. Since 2025 I've been doing it my own way.

My way is human and personal, which is why we often sit down together.

Alongside marketing, health and wellbeing is my second home. As a trained holistic health coach, I know your customer from 2 sides: as someone who buys these products and as someone who looks at the numbers every day.

Partners

For everything outside my services

Ads are 1 piece of your growth. For the rest, I'm happy to refer you to people I know and trust.

Holmes & Watson Business and commercial strategy If what you really need is a business, commercial or organisational strategy, I can refer you to Holmes & Watson with complete confidence. A collective of strategists and doers who are right there on the pitch with you. Visit holmeswatson.be → Luna Social media management If what you really need is a consistent presence on social media, I can refer you to Luna with complete confidence. They make sure content goes out every week, without it landing on your plate. Visit studiolunamarketing.nl →

What people usually ask me

If your question isn't here, you can always reach me on WhatsApp.

Send me a WhatsApp
Who do you work with?

With 2 kinds of businesses. Online stores in health and wellbeing that are just starting out or already selling. And coaches, therapists, trainers and founders who sell their expertise and want more calls with people who actually become clients.

How is it different from an agency?

You have 1 point of contact who knows your business. I steer by what actually comes in to your shop or your calendar, even when an ad platform says otherwise. Every week you get an analysis of your numbers with concrete action points and every 2 weeks we sit down together.

How do we start working together?

With a free 45-minute intro call. After that comes a 2-week growth scan, in which I go through your numbers and make a 3-month plan. Only then do you choose whether I take over the work or look over your shoulder while you do it.

What does it cost?

For online stores, the growth scan starts from €1,250, Growth Coach from €1,250 per month and Growth Partner from €2,500 per month. If you sell your expertise, the growth scan starts from €950, Growth Coach from €1,250 per month and Growth Partner from €1,950 per month. If you continue as Growth Partner after the growth scan, we deduct the growth scan from your first month.

When will I see results?

Usually you have a clear picture of what works after 4 to 8 weeks. I don't give guarantees, because results also depend on your product, your offer and your budget. What you do get is honest numbers every week, even when they're disappointing.

What's changing in the ad world

What's changing in advertising and online sales and what it means for you.

Meta28 October 2026Online stores

Meta switches on product browsing in your running ads

From today, product browsing is switched on by default in ads already running on Facebook and Instagram. Check whether that works for your brand.

Read more → Google Ads22 October 2026Online stores

Google Ads gives you more control over new and returning customers

Just before Black Friday, Google is rolling out new settings that give more weight to the value of a new customer, including in Shopping campaigns.

Read more → Meta22 July 2026Online stores · Expertise

Meta rewrites the rules for health and wellbeing ads

Meta now reviews these ads claim by claim instead of by product category. If you coach or sell supplements, check which claims in your ads are still allowed.

Read more →

I'm curious about your numbers

A first 45-minute call is all about your business: where you are now and what you'd like to see grow.

Book an intro call Send me a WhatsApp

anna@cluytens.com