In 2025, Belgians spent €18.3 billion online, 5.4% more than the year before. More than 9 in 10 Belgians bought something online. That's according to the annual report by Becom, the Belgian e-commerce federation.
Revenue at Belgian online stores grew more slowly, though, by 3.43%. So a growing share of what Belgians spend online is going to foreign players. Also striking: 36% say social media sometimes influences their online purchases.
For local brands this is actually good news: the demand is there, it's a matter of bringing it to your own shop.
Source: The Brussels Times, based on Becom's annual report (June 2026)
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