From today, 28 October, Meta is adding product browsing to ads already running on Facebook and Instagram. Anyone who taps one of those ads will first see product info and suggestions inside the app, before they land on your online store.
Until now this was an option you could switch on yourself. Now it's on by default, unless you opt out. In its own test, Meta reports 3% more conversions on average. What it doesn't say: whether those conversions happen in your shop or in the app itself.
I'll be following this closely with my clients over the coming weeks, with the online store as the yardstick.
Just before Black Friday, Google is rolling out new settings that give more weight to the value of a new customer, including in Shopping campaigns.
Read moreBelgians spent €18.3 billion online in 2025. Revenue at Belgian online stores grew more slowly than total spending, though.
Read moreIn a first call we look at where you are now and what a logical next step would be. Brutal honesty is welcome as always, both ways 🙂